The Goji plant is quite hardy. It likes full sun except in hot climates. What else would you expect from a plant that originated in the Himalayas? Hopefully you’re not in a hurry for the berries. The shrubs don’t usually bear fruit until about the third year. But you can use the leaves in a salad while you wait. You’ll know your shrubs are about to bear fruit because you’ll start to get small purple/white trumpet flowers from summer until the first freeze. You can get your Goji shrub to become more bushy by nipping buds so that it forms more branches. A wide variety of animals such as rabbits, birds and deer also like to snack on Goji berries . Beware of the tomato worm and other insects.