When scientific studies were first initiated to confirm the traditionally observed benefits of goji berries, they did not yield uniformly positive results. It could have been foreseen that these studies would arrive at inconsistent conclusions, as they were performed using the whole dried berries. There can be tremendous variation in the quality of dried fruits, depending upon how they were harvested, dehydrated and stored, and also depending upon the quality of the fresh berries from which they were made. While goji berries grow in a lot of places, their quality can vary enormously.
The same is true in the growing of wine grapes. How is it that the Chardonnay grapes of one vineyard will yield a spectacular vintage, while the same grapes in a neighboring field will produce wines that are merely ordinary? A few minutes more of daily sunshine or a little better drainage in one field or the other can make all the difference between a $100 bottle of Dom Perignon and a $10 bottle of “bargain bubbly.” Contains Beta-Sitosterol, an anti-inflammatory agent. Beta-Sitosterol also lowers cholesterol and has been used to treat sexual impotence and prostate enlargement.